Make your sales agents perform better.

SELLER.md teaches AI what you sell, who matters, what proof is credible, and how you work—before it researches an account or writes a word.

Build your SELLER.md Generate it with AI

one file · every agent no signup built for AEs free to use

Fictitious examplegong-mid-market/SELLER.md

A faster first draft

Let your AI interview you.

Pick your model. We will place the structured interview prompt into a new chat and copy it as a backup. Review it, press send, then answer one question at a time.

ChatGPT

Claude

Gemini

Preview the interview prompt

Build your SELLER.md.

One focused question at a time. At the end, your portable seller context is ready to copy, download, and give to every sales agent you use.

Your answers stay on this page and are never uploaded.

About 6 minutes 13 focused questions

Question 1 of 13About 6 minutes

Start with you What should your sales agents call you? Use the name you want to appear in your generated seller context.

Your role What is your role? Be specific enough for the agent to understand your responsibilities and motion.

Your company Which company do you sell for? This anchors the product, proof, policies, and competitive context.

Your territory What segment or patch do you own? Include segment, region, vertical, or named-account scope.

Your account universe How is your territory organized? Reference the CRM view or CSV that holds the full list. Keep only priority accounts and the territory logic in SELLER.md.

Your offer What do you sell? Explain it like you would to a smart new teammate—not like a homepage.

Best fit Who is your ideal customer? The sharper this is, the better your agents can prioritize accounts.

The buying group Who buys, champions, evaluates, or blocks you? Use real titles and the language each persona responds to.

Credibility What proof are you allowed to use? Only include proof you can verify. Your agent should never invent a metric.

Your edge Why do you win—and why do you lose? Honest constraints produce better positioning than a perfect-sounding answer.

Sound like you How should your sales agents communicate? Describe what you would actually send—not what corporate copy sounds like.

Buyer resistance What objections do you hear most? Exact buyer language is much more useful than generic objection labels.

The standard What must be true before you would send AI-generated work? This becomes the final quality gate for every customer-facing output.

Better models help. Better seller context compounds.

Prompts ask for work. Seller context improves every piece of work that follows. SELLER.md is the portable performance layer your AI tools should read before touching anything customer-facing.

01 / capture

Write down how you sell: market, ICP, personas, proof, objections, claims, and voice.

02 / attach

Add the file to Claude Projects, ChatGPT Projects/GPTs, Gemini Gems, Codex, Cursor, or your local agent folder.

03 / run

Use it before Greenfield, POV, Account Expansion, Executive Briefing, QBR, and First Call Deck workflows.

anti-slop

Blocks vague outreach, unsupported claims, fake personalization, and feature-tour decks.

sales memory

Keeps messaging that worked, closed-lost lessons, pricing precedent, and customer language.

agent-ready

Plain Markdown. Easy for humans to edit and easy for AI agents to read.

Make your sales agents perform better.

Let your AI interview you.

Build your SELLER.md.

Your SELLER.md is ready.

Better models help. Better seller context compounds.